With PassaSports we have created the largest sports e-commerce platform in the Benelux. By merging two specialist players, we have laid the foundation for a data-driven online specialist in indoor sports, tennis, hockey, and football. After the merger, we immediately launched specialist webshops for two other major sports: running and Read more…
When we first acquired NOMAD, the outdoor brand had seen declining sales for almost a decade. We saw an opportunity to revive and strengthen this iconic brand, which was originally founded in 1978. Starting point was a formerly strong international brand with a diffuse and eroding distribution network. So our Read more…
The iconic water sports brand Mistral has been added to our portfolio recently. In addition to distribution in more than 20 countries with all kinds of water sports equipment, we also manage the brand’s license for categories such as clothing, sunglasses and watches. Mistral has survived and thrived, changing with Read more…
The iconic hockey brand Dita, founded in 1891, was bought by a Dutch hockey family in the 1990s. After decades at the forefront of top international hockey competitions, the brand was challenged by newcomers to the sport, including Adidas. In 2016, our team, which consists of several former premier league Read more…
Orangebag is a high-end online fashion boutique, which was in dire need of a revamp when we first acquired the company in 2021. Our team introduced a brand new logo and corporate style. Apart from this, we updated the customer experience and upgraded product content. In order to boost growth, Read more…
In the early 2000’s, the bicycle market could be best described as functional and rather dull. The Cape Canaveral team saw an opportunity to introduce a fashionable bicycle brand called Johnny Loco, with the vision of turning bikes into to fashion statements, while of course maintaining the functional characteristics. Johnny Read more…